LIEUX UNIQUES
Révolution de la Mode
How we are revolutionizing the fashion industry with our approaches and idea.
Individualism.
Each product is personalized with your desired coordinates. Be it the place where you grew up or the place where you spent your first vacation with your partner. That means: You get an individual piece made for you, which no one else has.
Responsibility.
The textile industry is responsible for around 10% of global CO₂ emissions and 20% of global water pollution. We want to do our part for a more sustainable fashion industry. If you want to learn more, click here.
Minimalism.
We belive: Less is more - Conscious renunciation does not have to be restrictive. We want to change our consum behavior and lead the way as role models: Away from fast fashion & fast moving trends, towards timeless basic clothing. That's why we designed our products so that they can be worn for every occasion and combined with your existing clothes.
2020
How it all started...
Everything starts with an initial idea. Felix had the one for LIEUX UNIQUES in 2020 after finishing his studies. He recognized his enthusiasm for fashion early on. But in his search for a cool but at the same time sustainable brand, he kept running into the same problem: There was hardly any provider that fulfilled both of these requirements. So he came up with the idea of simply creating designs himself and founding his own brand.
Because Felix was privately involved with the concept of minimalism - that is, the conscious renunciation of consumption - and was living this lifestyle more and more himself, he wanted to apply minimalism to his fashion as well. At the same time, he wanted to design clothes that were individual and personalized - a unique piece for the person who would later wear it.
His own printer and the first fabric samples found their way into Felix's (shared) room and the first designs were tried out.
2021
Sense of fashion, the joy of independence, ambition... And two former classmates.
After the concept was ready and the first products were ready, Felix quickly realized that he needed a reliable partner. And this is where Domi came into play: a former school friend of Felix.
The last time the two saw each other was 8 years ago - when they were both 16 years old. In the meantime, the two were living in different cities (Felix in Frankfurt and Domi in Munich), but besides a friendship that lasted for years, there was one thing that connected the two: the love of founding.
Domi was in the middle of setting up his marketing agency (Bradzel GmbH) and already had initial experience in the areas of founding and marketing - Felix had just come out of his studies in economics and had the motivation and ambition to make the dream of his own company come true. After a long phone call, a visit of Felix in Munich and 3 months later it was clear: Felix is moving to Munich to work together with Domi to build up LIEUX UNIQUES.
2022 Spring/Summer
In search of the perfect basics
The idea was there, and so was the team. But finding the right basics that were both 100% sustainable and had the perfect cut was not that easy. Countless clothes from different manufacturers were tested until finally the right manufacturer was found.
Thanks to team of ShopBakery for your creativity and implementation of our store!
2022 Fall/Winter
Fashion and technology - how do they fit together?
To emphasize the individuality of the products even more, Felix and Domi had an idea: incorporate the latest NFC technology into their fashion. With the help of Konstantin, the developer, they were able to find a way to present the NFC tag as an added value for our customers - namely to be able to view their personal coordinates at any time.
Today, the LIEUX UNIQUES team consists of a total of 7 people who work together on this project with full enthusiasm.
Outlook for 2023
Only those who think big can achieve big things.
The LIEUX UNIQUES team has more big plans for the future. Besides a worldwide shipping and a NFT project, there are more crazy idenn coming!